Our Story

Welcome to ROBOT, a watch brand born in the heart of the Czech Republic, where rich traditions of Czech craftsmanship blend seamlessly with modern technology. Our inspiration comes from 1921, when Czech writer Karel Čapek introduced the word “robot,” symbolizing innovation.

Founded by Josef Zajíček, ROBOT was named to honor this historic milestone. Each ROBOT watch is meticulously handcrafted in Nové Město nad Metují, combining the precision of Swiss movements with unique Czech design.

At ROBOT, our timepieces are more than just watches—they celebrate Czech creativity and the pioneering spirit that shapes the future. Whether you’re seeking a luxury watch with a story or a piece of history on your wrist, ROBOT offers the perfect fusion of tradition and innovation. Explore ROBOT watches and discover timepieces that honor the past while embracing the future.

Where Czech Heritage Meets Innovation

Our brand, ROBOT, is deeply rooted in the rich heritage of Czech history and innovation. The term “robot” was first introduced by Czech writer Karel Čapek in his 1921 play R.U.R. This groundbreaking word, created by Čapek’s brother Josef, comes from the Czech word “robota,” meaning forced labor.

By naming our brand ROBOT, we honor the spirit of Czech ingenuity that gave the world not only the term “robot,” but also an inspiration for future technology. Our ROBOT watches, crafted in the Czech Republic, seamlessly blend traditional Czech craftsmanship with modern innovation, reflecting the same pioneering spirit that made “robot” a global symbol of progress.

ROBOT: Born in the Czech Republic